— Email & lifecycle marketing

The channel that
actually owns the customer.

Email & lifecycle marketing that turns lists into revenue.

Email is still the highest-ROI channel in digital — when it's done with craft. We design lifecycle programs that retain, reactivate and monetise the audience you've worked hard to build.

— The business case

The problem we solve — and the outcome you get.

The problem

You're sitting on a list (or customer base) that isn't generating repeat revenue.

Our solution

Lifecycle automation — flows, campaigns and segmentation that turn contacts into repeat buyers.

Expected outcome

A reliable revenue stream from email, SMS and WhatsApp on autopilot.

KPIs we measure
Revenue from email Repeat purchase rate Customer LTV Flow performance
Business impact

Retention becomes a profit center, lowering your overall acquisition cost.

— What you get

Deliverables, every month.

Lifecycle audit & strategy
Flow architecture (welcome, abandon, win-back)
Campaign calendar & production
Segmentation & list hygiene
Deliverability monitoring
Monthly performance reports
— Capabilities

Every sub-discipline, under one roof.

Klaviyo / Mailchimp Setup

Migration, integration and platform configuration done right the first time.

  • Platform setup
  • Integrations
  • Migration

Email Flow Design

Welcome, abandoned cart, post-purchase, win-back, replenishment — all of them.

  • Flow mapping
  • Copy & design
  • A/B testing

Email Campaigns

Weekly broadcast campaigns designed to drive revenue, not just opens.

  • Calendar planning
  • Copy & design
  • Send-time optimisation

SMS & WhatsApp Marketing

Conversational channels integrated with email for compounding LTV.

  • WhatsApp Business API
  • SMS flows
  • Compliance

Newsletter Strategy

Editorial newsletters that build a moat — for founders, brands and media.

  • Content strategy
  • Audience growth
  • Sponsorship monetisation

Marketing Automation

HubSpot, ActiveCampaign and Customer.io automation for B2B and SaaS.

  • Workflow design
  • Lead scoring
  • CRM sync
— How we work

A process built for accountability.

01

Discovery

Audit, goals, audience, market and competitors. We map where you are and where you want to be.

02

Strategy

A measurable plan — channels, KPIs, content pillars, budget allocation and a 90-day roadmap.

03

Execution

Senior teams ship work weekly. Cinematic creative, sharp copy, and disciplined delivery.

04

Optimisation

Weekly reporting, monthly reviews, continuous experimentation against the KPIs that matter.

— FAQ

Questions, answered.

Let's build your next growth story.

Tell us the business problem you're solving — leads, visibility, automation or growth. We'll come back within one working day.

Book a strategy session