Enetro
Meta Ads Report · April – May 2026
A high-efficiency lead-generation engine — 1,843 leads at an ₹81 CPL — where the website already converts exceptionally and the next leap comes from stronger ad CTR.
From impression to lead.
The website converts brilliantly — a 40% landing-page-to-lead rate. The real bottleneck is CTR. Double it and clicks jump from 12,363 to ~24,000, pushing leads past 3,500+ without touching conversion rate.
Where the budget works.
TAT — TS Lead Gen Regional
The clear winner — this campaign should receive the majority of budget allocation.
Enetro Lead Gen
Review audience targeting, refresh creatives and reduce budget until optimized.
Traffic Campaign
This creative clearly resonates. Adapt its winning messaging into the Lead Generation campaigns.
Where reach and clicks come from.
Higher click-through — should keep a significant share of spend.
The awareness engine — your biggest reach source.
Audience Network
Very cheap traffic — monitor lead quality, as intent can be lower.
Reading between the metrics.
Lead generation was strong
1,843 leads at an average CPL of just ₹81, with the Lead Gen campaign contributing 84% of all leads — the offer, targeting and lead-form funnel are working.
Cost efficiency is excellent
CPC of ₹8.04 and CPM of ₹60 are highly efficient acquisition costs for real estate, healthcare, hospitality and local service categories.
Video creatives are working
254,534 video views — 10.2% of impressions became video views — proving video ads grab attention and should remain a major content pillar.
The action plan.
- WhatsApp floating button
- Click-to-call button
- Sticky CTA on mobile
- Lead form above the fold
- Trust badges
- Google Reviews section
- Testimonials
- FAQ section
- “Get Free Consultation” vs “Claim Your Offer Today”
- Single lead form vs multi-step lead form
- Image creative vs video hero section
Where we're headed.
The website is not the issue — it converts exceptionally well once visitors arrive. The biggest growth opportunity is increasing ad CTR through stronger creatives, sharper hooks and better offers, while scaling the highest-performing Lead Gen campaigns. Lift CTR from 0.5% to 1% and lead volume could double at a similar CPL.