LOUD. LATE.LIT.
Voodoo is a sports bar and kitchen with attitude on tap. We built its visual language, always-on creative system and in-venue branding — a brand world that refuses to play it safe, on the wall or in the feed.
About Voodoo
A late-night sports bar and kitchen built around live music, big screens and bigger nights — for people who like their evenings loud.
The Challenge
Stand out in a crowded nightlife market with a brand that's instantly recognisable on a poster, a feed and a packed dance floor.
Our Solution
A bold, type-led identity, an attitude-first creative system and a high-frequency social engine — built to keep the venue top-of-mind, every weekend.
A nightlife brand with a daypart strategy.
- Attitude-first design — bold type, heavy contrast, zero apologies.
- Daypart-aware creative — lunch combos by day, live music by night.
- Built to fire every weekend without ever feeling repetitive.
High contrast. Spotlight energy.
Stadium energy meets editorial discipline.
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One brand, every night of the week.
Punchy, attitude-led poster system that turns weekday traffic into weekend energy.
Bold typographic creatives built to stop the scroll and fill the floor.
Daypart-specific creatives that translate the night-mode brand into bright lunchtime energy.
Always-on social content with a unified, unmistakable voice.
Brand world extended into the physical space — every wall, every menu, on-tone.
Hero campaign creative that sets the seasonal tone across every channel.
A brand that books the floor — every weekend.
The new system turned Voodoo into a city-wide destination — fuller weeknights, sold-out music nights, and a feed that punches above its weight.
"Storii gave Voodoo its voice. Our posters look like they belong on a stadium wall — and our nights feel like it too."