Knockout is where the game, the crew and the food all hit hard. We built a high-energy social system that turns wings, pool nights and match-day specials into a feed people actually want to show up for.
Sports bars live and die by footfall on the right nights. Knockout needed a brand voice and content engine loud enough to own match days, wing nights and weekend crowds in a competitive nightlife market.
We built a punchy black-and-gold system with bold typography and irresistible food shots — then anchored it to a weekly rhythm of events, offers and match-day moments people could plan their week around.
From cheese pulls to cornhole tournaments, every post is engineered to drive a visit — clear offer, clear date, clear craving — all wrapped in one unmistakable Knockout look.
Expanded digital presence and stronger local brand awareness across Columbus through targeted ads and community engagement.
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